Privacy Policy

Effective Date: Janurary 1st, 2026

At Allerica Aesthetics (“Allerica,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, schedule an appointment, purchase products or services, or otherwise interact with Allerica Aesthetics.

This Privacy Policy applies to information collected through our website, online forms, appointment requests, communications, and other digital interactions with Allerica.

This Privacy Policy is separate from our Notice of Privacy Practices, which describes how we use and disclose protected health information as required under the Health Insurance Portability and Accountability Act (“HIPAA”). Our Notice of Privacy Practices is available on our website and at our office.

1. INFORMATION WE COLLECT

Depending on how you interact with Allerica, we may collect information such as:

• Name and contact information, including phone number, email address, and mailing address
• Appointment and scheduling information
• Information submitted through consultation or contact forms
• Information regarding services or products you are interested in
• Patient and treatment information when you become a patient
• Payment and transaction information
• Communications you have with our team
• Information you voluntarily provide through surveys, reviews, promotions, or other forms
• Website usage information, including IP address, browser type, device information, pages visited, and general website activity
• Information collected through cookies, pixels, analytics tools, or similar technologies

We only request information that is reasonably necessary for the purpose for which it is collected.

2. HOW WE USE YOUR INFORMATION

We may use information we collect to:

• Respond to questions and requests
• Schedule, confirm, and manage appointments
• Provide products and services
• Communicate with you regarding your appointments, treatment, account, or purchases
• Process payments and transactions
• Provide customer service
• Personalize your experience with Allerica
• Improve our website, services, products, and patient experience
• Send information about services, promotions, events, or other offerings when permitted by law and consistent with your communication preferences
• Administer promotions, memberships, or other programs
• Maintain business, financial, and operational records
• Detect, prevent, and address security issues, fraud, or misuse
• Comply with applicable laws, regulations, legal processes, and professional obligations

When information constitutes protected health information under HIPAA, we handle and disclose that information in accordance with our Notice of Privacy Practices and applicable law.

3. PROTECTED HEALTH INFORMATION

Because Allerica provides aesthetic and healthcare-related services, certain information we collect may constitute protected health information (“PHI”) under HIPAA.

PHI may include information about your health, medical history, treatment, medications, procedures, or other information that identifies you and relates to your healthcare.

Our use and disclosure of PHI is governed by our HIPAA Notice of Privacy Practices. Where HIPAA applies, we will use and disclose PHI as permitted or required by law.

You have rights regarding your PHI, including rights to access certain records, request corrections, request confidential communications, request certain restrictions, and receive information about our privacy practices.

4. INFORMATION PROVIDED THROUGH OUR WEBSITE

Information submitted through our website, including contact forms, consultation requests, appointment requests, and similar forms, may be used to respond to your request and provide appropriate follow-up.

Please do not submit highly sensitive medical information through a general website contact form unless specifically instructed to do so. When appropriate, Allerica may direct you to a secure patient communication system or other appropriate method for communicating sensitive health information.

5. TEXT MESSAGES, EMAILS, AND OTHER COMMUNICATIONS

If you provide your phone number or email address, Allerica may use that information to communicate with you regarding appointments, requests, purchases, account information, or other services you have requested.

Where permitted by law and where you have provided appropriate consent, we may also send promotional or marketing communications.

You may opt out of certain promotional communications at any time by following the unsubscribe instructions included in an email or by contacting us directly.

Please understand that opting out of promotional communications does not necessarily stop administrative or transactional communications related to your appointments, treatments, account, or services.

6. COOKIES AND WEBSITE TECHNOLOGIES

Our website may use cookies, pixels, analytics tools, and similar technologies to help us understand how visitors use our website and to improve functionality and user experience.

These technologies may collect information such as:

• Pages visited
• Time spent on the website
• General geographic information
• Device and browser information
• Referring websites
• Website interactions

We may use third-party analytics or advertising services to help us understand website traffic and the effectiveness of our marketing.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our website.

7. THIRD-PARTY SERVICE PROVIDERS

Allerica may work with trusted third-party companies that assist us with business operations, including appointment scheduling, payment processing, website hosting, analytics, marketing, communications, customer relationship management, and other administrative functions.

These service providers may have access to information only as reasonably necessary to perform services on our behalf and are expected to maintain appropriate safeguards for the information they receive.

When protected health information is involved, Allerica will use appropriate arrangements and safeguards as required by applicable law.

8. PAYMENT INFORMATION

Payments made through our website or other electronic systems may be processed by third-party payment processors.

Allerica generally does not retain complete payment card information when payment processing is handled by a third-party payment processor. Payment information is subject to the privacy and security practices of the applicable payment processor.

9. MARKETING AND PHOTOGRAPHS

With appropriate authorization, Allerica may use photographs, testimonials, or other information provided by a patient for marketing, educational, or promotional purposes.

Patient photographs or identifiable health information will not be used for marketing purposes in a manner requiring authorization without obtaining the appropriate authorization.

A patient may withdraw a marketing authorization as permitted by law; however, withdrawal may not affect information or materials that have already been published or distributed.

10. INFORMATION SHARING

We do not sell your personal information for monetary consideration.

We may disclose information when reasonably necessary to:

• Provide requested services
• Process transactions
• Operate our business
• Communicate with you
• Work with service providers and business partners
• Protect the security and integrity of our systems
• Prevent fraud or unlawful activity
• Comply with legal obligations
• Respond to valid legal requests or governmental requirements
• Protect the rights, property, or safety of Allerica, our patients, employees, or others

Protected health information is subject to additional restrictions under HIPAA and other applicable laws.

11. DATA SECURITY

We take reasonable administrative, technical, and physical measures designed to protect information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We encourage you to use caution when submitting information online and to avoid sending sensitive information through unsecured communication methods.

12. CHILDREN’S PRIVACY

Our website is not intended to knowingly collect personal information from children without appropriate parental or legal authorization.

If you believe a child has provided personal information to us without appropriate consent, please contact us so that we can review and address the situation as appropriate.

13. LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites, social media platforms, or other services.

Allerica is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party website before providing personal information.

14. YOUR PRIVACY CHOICES

Depending on the information involved and applicable law, you may have choices regarding:

• Receiving promotional emails or text messages
• Cookies and certain website technologies
• How certain communications are delivered
• Access to or correction of certain personal information
• Certain uses or disclosures of protected health information

Additional rights relating to protected health information are described in our Notice of Privacy Practices. HIPAA provides patients with specific rights concerning their health information, including access, correction, confidential communications, and certain restrictions.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or applicable legal requirements.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. We encourage you to periodically review this page for the most current version.

Changes to our HIPAA Notice of Privacy Practices will be handled in accordance with applicable HIPAA requirements. Covered providers are required to make their current notice available and prominently post it on websites that provide information about their services.

16. CONTACT US

If you have questions about this Privacy Policy or our privacy practices, please contact:

Allerica Aesthetics
4727 Cooper Ave
Lincoln, Nebraska 68506
Phone: 402-781-4195
Email: info@allerica.com

For questions regarding your protected health information or our HIPAA Notice of Privacy Practices, please contact our Privacy Officer at the contact information above.

17. NOTICE OF PRIVACY PRACTICES

Our HIPAA Notice of Privacy Practices provides additional information about how Allerica may use and disclose protected health information and explains your rights under HIPAA.